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According to the its customer-retention technology identifies customerds byloan amount, loan-to-value ratio, loan purpose and FICO scores. “Witjh refinancing activity from borrowerws representing a significant portion of overallorigination volume, our lender networki has expressed a desire to capture and retain currenyt mortgage customers,” says Bob Harris, president of the LendingTree “As part of the LendingTree network, banks and lenders that use our new customer-retention initiative will be able to significantl impact the ratio of overal mortgage portfolio retained, just as effectivelyu as they can attract new borrowers.
” LendingTree is owneed by Charlotte-based (NASDAQ:TREE), an online lending and real estate Tree.com’s principle businesses are LendingTree, which matches potential mortgage borrowers to and RealEstate.com, which works with individuals seeking homes and real estatee agents. LendingTree says it has facilitatede more than 25 million requests for loans onlinand $185 billion in closed loan transactions.
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