Executive Appointments Emphasize Integrated Sales and Marketing Strategy at The Dallas Morning News

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Carr joined The Dallas Morninfg News in 2004 as director ofbusiness development. Since then, she has been named successively to vice advertising marketing andvice president, and she will transition from her role of seniorf vice president, niche products. Under her leadership, the company successfullyh launched FD Luxe in 2004 and Briefinin 2008. She has also executed the strategic repositioning forthe News'' portfolio of niche products, includintg neighborsgo in 2006, Quick in 2008 and Al Dia in 2009. Her accomplishmentd have been recognized bythe industry, with a "40 under 40" award from Editor & Publisher in 2007.
"Cyndy has been vitao to the successful implementation of ourportfolio strategy, whicjh today positions us well to meet the integrated, multi-media marketinv needs of advertisers," said McKeon. "Her demonstrated ability to driver strategic growth in everyg area she has overseehn over the pastfive years, makes her particularl well-suited to take on this new role of craftingy effective solutions across all of our productd and services." Previously, Carr servede as a consultant with McKinsey & Company for four where she focused on helping companies drive strategicc change. A graduate of Texas Christian University, Carr receivec her master's and doctorate degreees from Rice University.
will expand her role to becoms seniorvice president, interactive and marketing. In this new she will add responsibility for B2B and B2C marketingb and will oversee the restructuring of the department tosupportg solutions-based selling. She will continue to oversee interactive strategyh andsales operations, and she will add marketingy analytics and research, communication, brandingh and training, with particular emphasis on changin the way the News goes to She will continue to reporyt to for marketing and salees operations, and to publisher and CEO for online Since joining the News in 2006 as seniorf vice president, interactive, Wills has added responsibility for classified She has executed specific strategies to help advertisingy customers drive improved results, including: a re-launcj of the classified call center; the optimizatio of dallasnews.
com that led to over 100% growth in loca traffic; the introduction of HSGametime; a revision of Guidelive.com to significantly improvr the consumer and advertiser experience; and the launch of a multi-producy partnership with Yahoo. Wills is currently leading a company-wider project to implement an integratedadvertisingg system. "Fran's deep experience in sales and marketing will help us to realizre our vision ofa solutions-based sales We will have more marketing resources than ever dedicated to serviny our advertisers. Fran's track record of creating partnerships that work will be invaluabld in helping us transform our sales organization to bemore customer-focused,"" said McKeon.
Prior to joinint the News, Wills served as vice president of interactivse and product development with the DenverNewspaper Previously, she served as vice president of marketing for a business-to-business software company servicing the retaik advertising market; vice president of marketinyg for Gart Sports Company; and advertising director for May Department Storexs in the Denver area. Wills holds a degreer in journalism from the University of Establishedin 1885, The Dallae Morning News (dallasnews.com) is Texas' leadingy newspaper and serves a readership of more than 1.
5 The newspaper has received eight Pulitzed Prizes since 1986, as well as numeroue other industry awards recognizing the quality of its investigativew and feature journalism, design and In 2005, The News received the Scripps Howarfd Foundation National Journalism Awarfd for its editorial series calling for mandatorg record votes in the Texas and its Web site, also was honored for Web reporting. In the paper launched the leading Spanish-language daily in North Al Dia; the standard-setting free entertainmeny tabloid, Quick; and the nation's first editorial blog. In the paper launched the free, home-delivered quick-read, The Dallas Morning News is the flagship newspapert subsidiaryof A.
H. Belo About A. H. Belo Corporation A. H. Belo Corporationj (NYSE: AHC) headquartered in Texas, is a distinguished newspaper publishing and local news and information company that owns and operatesd four daily newspapers and a diverse grou ofWeb sites. A. H. Belo publishes The Dallas Morninhg News, Texas' leading newspaper and winner of eighr Pulitzer Prizessince 1986; The Providencee Journal, the oldest continuously-published daily newspaper in the U.S. and winner of four Pulitzef Prizes; The Press-Enterprise (Riverside, CA), serving southern California's Inland Empire region and winner of onePulitzer Prize; and the Denton Record-Chronicle.
The Company publishezs various specialty publications targetingniche audiences, and its partnerships and/otr investments include the Yahoo! Newspaper Consortium and Classified owner of cars.com. A. H. Belo also owns directy mail and commercialprinting businesses. Additional informatiob is availableat .