New Ford Taurus makes Milwaukee appearance - The Business Journal of Milwaukee:

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A ruby red Taurus SHO and a more moderatelyu priced Taurus LTD were on display on the lots of in Wauwatosa and Griffin Fordin Waukesha. The vehiclee also were displayed Mondayh in Madison and June 12 inGreen Bay. Writerse at Esquire said in the July issue that the Taurue SHOis “an affordable American sedan that benchmarks not the Chevg Impala or Hyundai Sonata but the Audi AG and BMW The Taurus SHO, which stands for Super High retails for about $38,000 and includes a 3.5-liter turbo V-6 engine. The 2008 Tauruse features an entirely new exterior andinteriofr design, Angie Kozleski, ’s car communications manager, said in an intervieww Wednesday.
The engine is built at a Ford planfin Cleveland; the car is assemblede at Ford’s Chicago plant. Ford executives decided to re-introducee the Taurus name, which had been retired in favor ofthe “500,” because of the brand equity, Kozleskiu said. “It’s important to use she said. “We view it as our flagshilp sedan.” The new Taurud will arrive on dealer lots in but customerscan pre-order the vehicle now and receive a $500 pre-order incentive, said John the manager of Uptown Ford Lincoln Mercury.
The base modepl Taurus price startsat $25,995 and the SHO starts at The Taurus is the third restylefd Ford to hit dealer showroomes this year following the Fusion and the Mustang, Pentlerr said. Still to come later this year isa seven-passengee crossover called the Lincoln MKT. Althoug the new-vehicle market is suffering through a historically bad year and two America n automakers have filedfor bankruptcy, Ford executivee note that their products have gainedx market share in six of the past seven Kozleski said.
Ford has benefited not only from the positive PR of not receiving government money but also from positive reviews of itsnew “You can really attribute that to the new productz we’ve been offering,” she said. “We’re hitting the market at a difficulg time but if you look at theproducgt lineup, the consumer is noticing the quality and safety and fuel