Study: More CEOs say good works boost recruiting - Puget Sound Business Journal (Seattle):

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This marks a shift in corporatee philanthropy since the Roundtable released its in which noted that corporate responsibility was beginninvg to evolve from community impact to bottom line The most recent report shows thatthe indeed, has taken place. Boston strugglesd to maintain its college grads as they move into the and the Round Tables report underscores that philanthropy is a factor making some local companies more attractive toyounger workers. The Roundtablr issued the report in collaborationn with the University of Massachusettz Boston EmergingLeaders Program.
A team from the Emerging Leaders Programj started working on the reportlast summer, interviewing 20 Massachusett s companies about their corporate socia l responsibility activities -- predominantly larg e companes and representing a cross-section of “Historically CEOs would engage in philanthroph because it was the right thing to do. They wanted to be good corporatse citizens,” said J.D. Chesloff, deputh director of the MassachusettsBusiness Roundtable. “Nos there’s a good business case to incorporatingh it into theirbusiness plan. There’s a bottom line impact to it, in addition to beingy good for all the othercommunity reasons.
” Basedx on the findings from the 20 companiee included in the research, the report suggestsz five ways companies can build a cultur of social responsibility: • Create a clea link to the company’s mission and securer endorsement at the executivw level. • Engage employees at all levelxas decision-makers in relation to corporat social responsibility targets and activities. Leverage employees’ skills to make positivse contributions tothe community. • Provide opportunities for employees to develonew skills.
“A lot of it is aroundf a company being authentic about wantinhg to do something in the community and listening to what the employeeas are interested in doing and connecting it to the values of the saidEllen Remmer, CEO of The , a nonprofiyt that promotes strategic philanthropy and advises donors.