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The Sox still dominate the localp airwaves duringgame broadcasts, logging the highesg local viewer ratings amongt all teams, according to a recenf analysis by Street & Smith’e Sports Business Journal. The Sports Business Journal is owned by American CityBusinesss Journals, the parent of the Boston Business Sox games on New Englansd Sports Network (NESN) were broadcasted into an averagre of 209,000 households during the period down 12 percent from the year-earlied span. As a percentage of the loca l television audience, the Sox’sz average rating of 8.67 was down 14 percent on a year-over-yeart basis.
The team’s local market-share average is still the highest amongh allMLB teams. MLB has registeredx relativelyflat year-to-date ratings on its FOX and TBS broadcasts and a 15.4 percenr decline in ESPN-affiliated broadcasts. The Sportd Business Journal calculated the ratings and viewership averages byanalyzingh data. As of June 5, the Sox were tied with the for firstf place atop the American League EastDivisioh standings.
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