Hunt Adkins wins Ardea's Nutrisoda account - Minneapolis / St. Paul Business Journal:

add
Minneapolis-based Hunt Adkins’ work on the project will includeproduct reformulation, strategty development, brand identity, packaging design and a go-to-markett strategy across select markets. The budget for the projecgt wasnot disclosed. Ardea said two othert local firms participated inthe two-month review, but declinedf to name them. “Hunt Adkins demonstrated a well-thought-out plan to help elevats Nutrisoda in a saturated category and position it as an experientia l brandto consumers,” Ardea President and Genera Manager Richard Wilson “We knew we needed and wanted to work with a provebn creative services partner.
We’re pleased to have them as our partnee during this important stager ofbrand development.” Nutrisoda is Minneapolis-based Ardea’x flagship brand. The Nutrisoda product line includes eight sparkling beverages, featuring natural fruit flavors, filtered water and various minerals and amino acids. Hunt Adkins does aboug $38 million in annual The firm’s other clients include Minneapolis-basedc , which bought Ardea in 2006.